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Boost Your Business Writing!
Welcome!
Part 1: background and objectives (9:32)
Part 2: what to expect (7:59)
Course materials
Module 1: Find your purpose
Business writing problem: where to start and what to write? (4:00)
Boost Step 1: who's reading? (6:50)
Boost Step 2: find your purpose! (12:47)
Boost Step 3: what three questions? (6:23)
Putting it all together (3:53)
Learning points and reflection (4:01)
Module 2: Write a killer introduction
Business writing problem: getting readers to read (2:53)
What's an introduction for? (2:51)
Situations and complications (12:55)
The Issue at Stake (11:16)
Build your killer introduction (11:11)
Learning points and reflection (3:38)
Module 3: Unleash your big idea
Business writing problem: satisfying impatient readers (1:18)
Start at the end (4:16)
What's going on? (5:23)
Big ideas in action (11:37)
Learning points and reflection (2:54)
Module 4: Organize your ideas
Business writing problem: meeting the needs of large, diverse and unknown audiences (1:13)
Introducing the 4MAT framework (4:42)
Organizing your ideas (11:00)
Integrating 4MAT (12:40)
Learning points and reflection (4:53)
Module 5: Grab their attention
Business writing problem: attention grabbing emails (3:03)
Lessons from the media (6:03)
Putting it into practice (9:33)
Learning points and reflection (4:56)
Module 6: Keep it simple
Business writing problem: can you make it simpler? (3:02)
What do you mean, 'simple'? (2:38)
Be concise (5:30)
Reduce complexity (7:59)
Be clear (6:52)
Simplify this! (10:19)
Learning points and reflection (4:48)
Module 7: Banish jargon, gibberish and cliche
Business writing problem: everyday jargon (2:47)
"Inbox me" (5:05)
Jargon, gibberish and cliche in action - Part 1 (5:39)
Jargon, gibberish and cliche in action - Part 2 (5:31)
Learning points and reflection (2:37)
Module 8: Harness the power of lists
Business writing problem: make it memorable (1:32)
The power of lists (7:06)
Lists in action (9:30)
Lists in practice (8:31)
Learning points and reflection (2:39)
Module 9: Writing Hack: the 'quick fix'
Business writing problem: the last minute rewrite (3:17)
The SPAF treatment (10:28)
SPAF this! (6:28)
Learning points and reflection (2:12)
Module 10: Make your writing pop
Business writing problem - and opportunity! (3:58)
Are you ready? (11:18)
Time to add some spice! (9:51)
Learning points and reflection (2:39)
Business writing problem: meeting the needs of large, diverse and unknown audiences
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